UKactive agree dynamic partnership with hero to better understand, validate and deliver whole-person health to the UK
This innovative and trailblazing new partnership will demonstrate a commitment to understand and better align the relationship between the four main pillars of health; physical, mental, social, and financial wellbeing.
hero has been making waves in the world of wellbeing for years and are re-writing the rule book on how health and bespoke wellbeing strategies are delivered to employees and stakeholders to deliver better health outcomes.
Award-winning hero works with hundreds of organisations to deliver workplace health and wellbeing intervention strategies, such as Amazon, KPMG, and Inspired Villages, just to name a few. As a ukactive wellbeing partner, hero is set to deliver and share more evidence-based research, validated education and better insight with ukactive’s members and the wider sector.
Using digital tools at its core, hero and ukactive will harness the information and insight drawn out from hero’s award-winning Navigator app and platform to design and deliver projects, research and strategies that will help the sector take bold strides forward in the world of wellbeing.
As a member of the Advanced Wellbeing Research Centre’s (AWRC) accelerator programme, at Sheffield Hallam University, hero works with academic teams to add clinical validation to preventative health and lifestyle habits as key interventions for mental, physical and social health. As a result of this partnership it will now apply this methodology to the work it will do with ukactive to better evidence research and studies.
Dave Alstead of ukactive said: “This partnership with hero shows our intent to push boundaries and better understand the relationship between physical health within a broader context. hero has been positively challenging the way many of us view health for some time and have seen game-changing results in many areas, which is what makes this future partnership so exciting.”
Poor mental health alone costs the UK economy millions but now add to this issues around financial health, social health and physical health the outlook is very uncertain, which is what makes this partnership and bold and positive step for the sector.
Joe Gaunt, CEO of hero, said: “This partnership is significant for our sector and we will be working with the ukactive team to support further with evidence-based research to better understand the connections between whole person health, participation and health outcomes as well as how this research can influence day to day health delivery. I believe the fusion of our combined commitment to deliver positive health and wellbeing outcomes will make a genuine impact to the health and physical activity sector.”
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