hero Acquires UK Wellbeing Coach


We are delighted to announce its second acquisition in less than three months.  Today, hero acquired UKWellbeing Coach Limited, one of the leading employee health, fitness and wellbeing companies in the UK.    

Established in 2012, UKWellbeing Coach delivers a range of high quality services to businesses across the UK from health checks, health and wellbeing seminars and training programmes, bootcamps as well as screenings and other health tests.  hero acquired the business after forming a working partnership with the company earlier this year and believes its complementary services  and the shared vision of simplifying the complexity of living a healthier and happier lifestyle and applying a proactive approach to physical, mental and social health, which will further enhance and strengthen hero’s position within the corporate health and wellbeing market.  

UKWellbeing Coach will become an integral part of the hero group, which also includes Colour-Fit, the professional sports nutrition company which was acquired by hero in September.  

Founder and CEO of hero Joe Gaunt commented on this acquisition:  “It’s been a whirlwind eight months since we launched the business and to achieve our second acquisition is quite an achievement and testament to the hardwork and commitment of the hero team.  We are on a simple mission; to help people at every stage of their life, navigate their personal wellness journey. When I first met Andy the MD of UKWellbeing Coach, we clicked straight away. We have a shared passion of helping people to become happier and healthier.  UKWellbeing Coach has been operating for about six years now and it takes a holistic approach to improving employee health and uses coaching skills and techniques to offer advice, guidance and support, which is completely aligned to the beliefs, ethos and approach of hero.”

Former MD of UKWellbeing Coach, Andy Romero-Birkbeck will assume the role of Education and Delivery Director.  He said of this deal: “I am thrilled to be part of the hero group and excited to be playing an active role in creating what is set to be an awesome legacy.  We will remain focused on doing what we do best, which is delivering support, training and mentoring for managers and senior leaders working in large and small organisations.”  

Joe adds: “Education is the key to achieving significant and long-term change and this acquisition will help us achieve this.  We are pleased to welcome Andy and the team into the group. We will being working with the team and our clients to deliver increased education and training on a range of subjects from mental resilience, behavioural change, nutrition, stress management, sleep plus much more, to ensure corporate health and wellbeing is central to employee success.”

To find out more about our new wellbeing services, just get in touch!